‘Gangnam Style’ lures tourists to South Korea

Viral hit a success for South Korea

South Korean tourism took a giant leap in 2012, thanks to the popular antics of one-hit-wonder PSY.

The South Korean-born pop star took the world by storm with his globally infectious hit ‘Gangnam Style’ and his hometown has reaped the benefits, welcoming 11.1 million visitors in 2012, VOA News reported.

South Korea’s Culture Ministry said the figures represent an increase of 13.4 percent from 2011.

“I think Gangnam Style is bringing up Korea’s brand value,” Korea Tourism Organisation’s Je Sang-won said.

“It has attracted more Western fans and made them interested in Korea.”

PSY’s viral music video has attracted more than one billion hits, making it the most viewed clip on YouTube.

‘Gangnam Style,’ was derived from the upscale neighbourhood of the same name in the South Korean capital of Seoul and its buildings can be seen in the singer’s celebrated video.

New York’s local government plan to open a visitor centre in February that could eventually include a life-size hologram of the singer performing his dance, the New York Times reported.

PSY was recently awarded the Okgwan Order of Cultural Merit for his contribution to increasing the world’s awareness of Korean pop music and ensuing interest in Korea.

Source: http://www.etravelblackboard.com/article/139184/viral-hit-a-success-for-south-korea

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